Privacy Notice

Privacy Notice

This Privacy Notice tells you what to expect us to do with your data should you choose to share it with us via our contact form or other communication channels.

Virtualgo2 Ltd is the controller for the personal information we process unless otherwise stated.

Our registered address is 196 High Street Quarry Bank, Brierley Hill, West Midlands DY5 2JP. However, we an entirely remote-working business and our contact details are as follows:

Contact details:

              Contact: Kate Baker, Managing Director        

              Telephone: 020 123 9258 or Skype name: kate@virtualgo2

              Email: [email protected]

Information Commissioner’s Office Registration details:

              ICO Registration number: ZA542593

Where does the data come from?:

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • You have sent an enquiry or information request to us either via the website contact form or by email.
  • You have signed up to receive our Small Business Updates or registered for one of our free or paid products, services or programmes, online group or individual calls.
  • You are representing your organisation.


The legal bases upon which we process your data are:

  • Our Legitimate Interests as it is necessary for us to collect your contact details when you provide them for the purpose of us replying to an enquiry via our Online Chat or if you have registered for an online group or individual call. Also in connection with informing you of other products, programmes or services which may be of interest to you based on those currently in use or previously purchased.
  • Your consent, which you have given when completing our Small Business Updates or Jargon-free Tips subscription form or taken part in a recorded online group or individual call. You may withdraw consent at any time by emailing Kate Baker at [email protected] or by clicking on the unsubscribe option included in each issue.
  • Contractual obligations where you have purchased something from us and we need your contact details to provide whatever product, services or programme you have purchased.
  • Legal obligations where we are required to process your data in connection with, e.g. taxation or other statutory requirements.

We do not process any special category data. We do not offer services to children nor knowingly collect their data.

Third country (non-EEA) /international organisation & geographic location, all of which have safeguards in place to protect your personal data as follows:

  • Virtualgo2 Ltd as KJ Baker works from Egypt: Standard Contract Clauses, encryption of data and by technical and security measures.
  • Microsoft (data & file backup) – USA: Covered by Standard Contractual Clauses, Data Processing Agreement, encryption of data and by technical and security measures
  • Google (email) – USA: Covered by Standard Contractual Clauses, Data Processing Agreement, encryption of data and by technical and security measures
  • Defiant (website security) – USA: Covered by Standard Contractual Clauses, Data Processing Agreement, encryption of data and by technical and security measures
  • Stripe (for payments) – USA: Covered by Standard Contractual Clauses, Data Processing Agreement, encryption of data and by technical and security measures
  • Zoom (video conferencing & meetings) – We select EU-based servers for data processing, however, Zoom is a USA-based company: Covered by Standard Contractual Clauses, Data Processing Agreement, encryption of data and by technical and security measures


At any point, while we are in possession of or processing your personal data, you, the data subject, have the following rights:

Right of access – you have the right to request a copy of the personal data that we hold about you. There are some exemptions, which means you may not always receive all the information we process. More details can be found here.

Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete. More details can be found here.

Right to be forgotten – you can ask for the data we hold about you to be erased from our records. More details can be found here.

Right to restriction of processing where certain conditions apply to have a right to restrict the processing. More details can be found here.

Right of portability – This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated.. More details can be found here.

Right to object – you have the right to object to certain types of processing such as direct marketing. More details can be found here.

You may contact us by email to [email protected] to request any details or information we may hold about you and for help with exercising the other rights listed above. We will call you to confirm your identity as the person entitled to receive the data before we will release any information, in accordance with regulatory requirements.


INFORMATION IN RELATION TO SERVICES OR PRODUCTS PURCHASED: If you engage our services, we will retain this information during the life of the contract and thereafter for a period in line with current taxation and other applicable legislation after the conclusion of the contract, as part of our Client file. If you decide not to use our services but do not withdraw your consent for us to contact you from time to time with relevant service offers, we will retain your contact form details until such time as you withdraw consent or for 5 years after the last contact.

INFORMATION IN RELATION TO FREE SERVICES OR PRODUCTS FOR WHICH YOU HAVE GIVEN YOUR CONSENT: We will retain your contact form details until such time as you withdraw consent or for 5 years after the last contact.

FINANCIAL INFORMATION: From such as invoices, expenses, etc., we retain this information in accordance with the requirements of taxation and other applicable legislation.

ONLINE CALLS: The contact details collected will be retained until your consent is withdrawn. The request for consent is set up for all calls at the account level for Zoom, to cover the need to record the call. Where recording is not necessary, all consent and contact details will be deleted for that call as part of a monthly data purge.


Virtualgo2 will not share your information with anyone for the purposes of direct marketing. We use data processors who are third parties who provide elements of services for us. We have contracts in place with our data processors. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will not share your personal information with any organisation apart from us. They will hold it securely and retain it for the period we instruct.

Where we provide links to websites of other organisations, this privacy notice does not cover how that organisation processes personal information. We encourage you to read the privacy notices on the other websites you visit.

If at any time we choose to sell, transfer or merge parts of the business the new owners may use your personal data for the same purpose for which it was originally collected, as set out in this privacy notice.


We take the protection of your data very seriously and we want to know if you have any concerns or complaints about how we handle it. Please let us know of any issues you may have so that we can deal with them for you. If you are not happy with how we have handled your enquiry, you have the right to make a complaint to the Information Commissioner’s Office (ICO). You will find their guidance on this here:


We keep our privacy notice under regular review to make sure it is up to date and accurate.


We do not provide services directly to children or proactively collect their personal information. However, should we be given information about children while providing services to a client, the information in the relevant parts of this notice will apply to children as well as adults.


WEBSITE: We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable technical, physical, electronic, policy and managerial procedures to safeguard and secure the information we collect online.

EMAILS: We use Transport Layer Security (TLS) to encrypt and protect email traffic in line with government guidance on email security. Most webmail such as Gmail and Hotmail use TLS by default. We do not transmit personal data by email and ask that anyone who contacts us by email also avoid doing so.  We also monitor any emails sent to us, including file attachments, for viruses or malicious software.


ANALYTICS: When you visit, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out such things as the number of visitors to the various parts of the site. This information is only processed in a way that does not identify anyone. We do not make and do not allow Google to make, any attempt to find out the identities of those visiting our website. To opt-out of being tracked by Google Analytics, ensure this option is ticked on our Cookies Control banner to opt-out across all websites, visit

GDPR: This website uses the Privacy Suite for WordPress from Complianz to collect records of consent. For this functionality your IP address is anonymised and stored in our database. For more information, see the Complianz Privacy Statement.

IMPROVED PERFORMANCE: This site utilizes caching in order to facilitate a faster response time and better user experience. Caching potentially stores a duplicate copy of every web page that is on display on this site. All cache files are temporary, and are never accessed by any third party, except as necessary to obtain technical support from the cache plugin vendor. Cache files expire on a schedule set by the site administrator, but may easily be purged by the admin before their natural expiration, if necessary.

SITE SECURITY: This site uses the WordFence (by Defiant Inc) plugin to protect it from hacking and cyber attacks. The following information is collected: IP address,  browser type, device and model, operating system version, geographical data, time zone and meta data, and is processed in accordance with Standard Contractual Clauses and a Data Processing Agreement with Defiant Inc., which are both in place. For details on how Defiant processes personal data, please see their Privacy Policy.


A cookie is a small file that asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. To find out more about cookies, including how to see what cookies have been set, visit or

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. For details of the cookies that are set by our website, please see our cookie policy.

SECURITY AND PERFORMANCE: We host our website in the UK and keep traffic information for 12 months.



The purpose of implementing the above for our website is to maintain and monitor the performance and to constantly look to improve the site and the services it offers to our users. The legal basis we rely on to process your personal data is when it is necessary for the purposes of our legitimate interests, as defined in the UK GDPR.

Version 05 July 2023


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